What is a logo?

Definition: A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
A logo must be describable - memorable - must be effective without colour.  A logo is - vision of client translated by a designer in a form of visual presentation.

Here is the process I follow for a Logo Development Project. I strongly believe that it is teamwork between the designer and the client.

Step 1: Brief
This is of great importance. A solid logo design brief ensures that no time is wasted, and that you receive targeted logo options as soon as possible. The logo brief also helps me focus my attention on the areas that best serve your business, making you much happier with the final result.

Step 2: Research and brainstorming
I take the information you’ve given me, and begin the second stage. What do I take into consideration? Your competition, trends in the market, what sets you apart, your history, your future, your current brand, and the one you aspire to.
Again, it’s important to provide as much information as possible in the logo design brief / questionnaire, in order for a comprehensive approach towards research and brainstorming.

Step 3: Sketching & Conceptualizing Many people don’t realise the importance of sketching when you want to achieve a great logo design. I talk quite frequently about the importance of sketching where logo design is concerned. This method is also used throughout many other design projects, including web design.

I normally create a few logo design variations, each with different interpretations. Many design companies offer four, five or more different options, but this is something I would only consider in very special circumstances. Such circumstances might include where the final idea for the logo has already been focused upon in your design brief, and you want to see a number of slight variations / tweaks.

Step 4: Presentations
You’ll receive a presentation file, normally showing two or more fairly polished logo options (depending on your requirements). Each will include a short reasoning behind why I know they’ll work for your business. For reference, I’ll also list any typefaces and Pantone colours that are used.

Now it’s over to you to spend some time thinking about what I’ve provided. It might just be that you want to tweak certain aspects of the design, or you might have a choice to make. Either way, the ball’s in your court and I’m always happy to answer any questions you have.

Step 5: Refinement
After receiving comments from your side there will be refinement stage. This is very important stage as only one cocept is taken further and polish it to make it as simple as that you cannot add anything or you cannot take away anything from it!!

Step 6: File creation and supply Once the logo is completely final, I then set about creating your artwork to send by email (or on CD if preferred).

Primarily, I provide vector artwork. Vector files (mainly used for printed projects) can be scaled to any size without losing quality, unlike a raster file (mainly used online), which becomes pixelated when enlarged.

I will supply you with a selection of file types, for use in both print work, and online. If you have any specific file sizes needed e.g. 200 pixels in width for use on your website, that’s no problem at all. I also provide a reversed option, for use on black / dark backgrounds. File types I provide are:  .eps, .jpg, .psd, .gif, .png, .tiff

If you have any special requirements, just let me know and I will do all I can to accommodate you.

Final Step: Celebration
At this stage there will be a satisfaction of -developing different ideas through teamwork, visualized in a form of an identity.

Here you can see my work portfolio, read client testimonials and contact page.